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My Portfolio

This collection showcases my ability to craft compelling narratives and engaging content across various platforms, including digital marketing, print materials, and brand storytelling. Each piece reflects my passion for words and my commitment to creating impactful messaging that resonates with audiences. I invite you to dive in and discover the diverse projects that highlight my skills and creativity.

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All images are clickable to enlarge. 

Netflix Pause Ads

Pause ads are designed to make an impression in the moments when viewers pause their streaming experience. With only a few seconds of attention, the creative needs to be bold, instantly understood and engaging from a distance, while feeling like a natural part of the viewing moment rather than an interruption. For VistaPrint, these ads used the pause moment to connect Print Your Possible with the ideas, ambitions and businesses behind the screen.

Celtics 

As the official jersey partner of the Boston Celtics, VistaPrint had a unique opportunity to connect with fans and small businesses across the Boston area. I developed copy for social and OOH campaigns designed to drive awareness and foot traffic to local businesses. This work was a personal favorite, combining the energy of the Celtics with creative that helped small businesses get seen and grow.

Bai Brands

I joined Bai Brands as an Executive Assistant to the Chief Marketing Officer, but quickly found opportunities to flex my copywriting skills. I wrote playful copy for product packaging, including the unexpected little messages printed on the sides of Bai bottles. It was a great opportunity to bring personality and humor into a physical product and connect with consumers in a fun, unexpected way.

Wedding Sample Kit

I created a wedding stationery sample kit designed to bring the paper-selection experience into customers’ homes. The kit gave couples a chance to see and feel their options in person, from the packaging and informational brochure to a sample wedding menu and detail card. I developed the copy across the pieces to make choosing the right stationery feel approachable, inspiring and easy.

Organic Social Posts

I lead copy for VistaPrint’s organic social content, from developing captions and concepts myself to assigning and reviewing work across the team. The channel gives me room to flex a range of voices and creative approaches, from spotlighting small businesses and writing cheeky copy for our Wrexham partnership to leaning into the romance of wedding content. It’s one of the places where I get to bring the brand to life in the most playful and culturally relevant ways.

Vistaprint Studio

​When VistaPrint launched a test brick-and-mortar concept in Toronto, Vistaprint Studio, I helped develop the advertising and customer-facing creative for the space. My work spanned OOH, print, email and in-store displays, giving me the opportunity to create a cohesive experience across both physical and digital touchpoints.

Good Morning America 

During Small Business Week, I partnered with Good Morning America to spotlight small businesses in the cities where the show was broadcasting. I also developed offer-driven campaigns that made VistaPrint products more accessible to small businesses nationwide, combining editorial storytelling with promotional creative to celebrate and support the entrepreneurs behind them.

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