Resume | Samantha Duncan

Samantha Duncan

Boston, MA

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Lead copy development across email, web, social, display and print campaigns, helping maintain a consistent brand voice across customer touchpoints.
Manage copy workflow across 4–6 concurrent campaigns, partnering with creative, marketing and localization teams to keep projects organized and on schedule.
Mentor approximately four copywriters directly and review work across a global team of about 25 writers, providing feedback on concepts, messaging and execution.
Review all North American social content before publication and rotate as a US/CA QA reviewer, checking voice, clarity, accuracy and localization.
Use generative AI to support research, brainstorming and content development while applying editorial judgment to final work.

Developed integrated marketing copy across email, web, social, display and print for North American audiences.
Contributed copy and messaging to VistaPrint’s evolving brand platform, including work supporting Print Your Possible.
Created The Spotlight, a recurring social campaign celebrating small businesses that continues to be used today and has received strong engagement and leadership recognition.
Developed messaging for seasonal campaigns and partnerships, including the Boston Celtics.
Collaborated with marketing and localization teams on subject-line testing and content adaptation.

Developed email and digital marketing copy in partnership with teams across North America and international markets.
Collaborated with localization partners to adapt English content into 17 additional locales.
Wrote customer-facing copy while maintaining VistaPrint’s brand voice and editorial standards.

Coordinated marketing programs supporting product launches and retail initiatives.
Wrote packaging, email and promotional copy and coordinated campaign logistics and photoshoots.

Created product descriptions and marketing copy for nationally recognized toy brands.